Acquisition Playbook (PDF)

Finding and Owning Your Initial Acquisition Channels: (PDF version is FREE)

1. Customer Journey Stages

• Awareness
• Acquisition
• Activation

2. Choosing Acquisition Channels

• Intent based targeting
• Demographic Targeting
• Referral or word of mouth
• Target and Channel Mapping
• Channel Fit Assessment
• Organic acquisition idea modeling
• Paid acquisition idea modeling